Social Media and Content Marketing is an investment into your company that results in more business and loyal customers.
Consider the process of creating content and engaging on social media as sowing seeds that will reap a harvest.
Here's the cycle of a buying decision:
Awareness --> Interest --> Decision --> Purchase
Statistics show that social media drives customer engagement and influences purchasing decisions. Being seen, authentic, connected and consistent on social media will improve your bottom line and enable you to build a closer relationship with your existing customers as well as attract new ones.
At TPM Focus, we use a innovative approach we named the GEM Method.